John MacMenamin

Case studies

AI products, zero-to-one builds, design systems, and the teams that shipped them. Overviews are public; process deep-dives unlock on request.

  1. Facebook Design System cover

    Meta (Facebook) · 2023

    Facebook Design System

    A 6-week design system sprint at Meta, partnering with 3 orgs to design and integrate new components into the Facebook Design System. The initiative raised design system surface adoption from 19% to 59% and shipped 21 components, surpassing the target of 17.

    • Design Systems
    • Figma
    • Component Library
    • Meta
  2. Pegasus Design System cover

    Pegasus (Founder) · 2022

    Pegasus Design System

    Pegasus is a multi-tenant SaaS platform and design system designed and built solo, combining portfolio dashboards, trading interfaces, real estate listings, file management, and content publishing. It serves as a live product and design laboratory, and its design system has been adapted for use in client projects.

    • Design Systems
    • SaaS
    • Fintech
    • React
    • Founder
  3. InworldAI cover

    InworldAI · 2023

    InworldAI

    Product design for InworldAI, a platform for building AI-powered characters for games. The work focused on developer-facing tooling, centered on the Narrative Graph, a visual interface for authoring character behavior, and included a co-development collaboration with Xbox that produced a reference integration for major game studios.

    • AI
    • Product Design
    • Gaming
    • Xbox
    • Generative AI
  4. Voice Social Platform cover

    Block.one · 2019

    Voice Social Platform

    Designed a social app on the EOSIO blockchain with real identity, transparent algorithms, and creator rewards. Led product design across native iOS, Android, and responsive web. The React app launched February 14, 2020, followed by iOS on July 4, 2020 and Android on July 15, 2020.

    • Product Design
    • Blockchain
    • Social Media
    • EOSIO
    • UX Research
  5. AIG — Planned Sponsor Online cover

    AIG · 2020

    AIG — Planned Sponsor Online

    Led UX, visual design, and integration of Planned Sponsor Online, a new internal portal helping HR professionals at colleges and non-profits manage employee retirement investments. A greenfield React rewrite built on 30+ coded and tested design system components, delivered ahead of schedule in 8 months.

    • UX Design
    • Design Systems
    • React
    • Enterprise
  6. Bullish Exchange cover

    Bullish · 2021

    Bullish Exchange

    Designed the UX for Bullish Exchange, a regulated cryptocurrency trading platform powered by deterministic liquidity pools. Translated novel financial infrastructure into a familiar, transparent trading interface for institutional and sophisticated retail traders across desktop and mobile. The exchange launched publicly in 2021 and processed billions of dollars in trading volume.

    • Product Design
    • Fintech
    • Crypto
    • Trading
    • UX Design
  7. Block.One — B1 Design cover

    Block.One · 2019

    Block.One — B1 Design

    Design leadership across the Block.One product ecosystem, spanning brand identity, design systems, and product experiences built on the EOSIO blockchain. Architected the Epidote design system of 40+ production components that unified Voice and Bullish Exchange, with Voice launching on iOS, Android, and Web in 2020.

    • Product Design
    • Design Systems
    • Blockchain
    • EOSIO
    • Brand Identity
  8. WM Recycling Flows cover

    Waste Management (WM) · 2020

    WM Recycling Flows

    Mobile-first responsive web design for WM's Phoenix Open golf event site, focused on zero-waste sustainability. Designed and developed in 60 days with a cross-functional team of UX researchers, product designers, and engineers at WM's Houston headquarters, working in a bi-weekly feature cadence.

    • UX Design
    • Responsive Design
    • Sustainability
    • Mobile-First
  9. DocNow cover

    DocNow · 2022

    DocNow

    DocNow is a telemedicine platform for hybrid care, designed so patients can transition seamlessly between virtual and in-office appointments. The unified experience covers onboarding, virtual visits, and in-office booking while keeping notes, history, and prescriptions in sync across both modes of care.

    • Product Design
    • Healthcare
    • Telemedicine
    • UX Design
    • Mobile
  10. Uniswap cover

    Uniswap · 2023

    Uniswap

    A redesign of key surfaces of the Uniswap decentralized exchange, focused on the swap interface, token detail pages, and liquidity management. The goal was to make the platform accessible to a broader audience without alienating the DeFi power users who drove the majority of volume.

    • DeFi
    • Product Design
    • Web3
    • Trading
    • UX Design