Turning Complexity into Elegant Solutions

With over two decades at the forefront of product design leadership, I continue to learn and evolve daily. Every challenge presents an opportunity to solve complex human problems through innovative design. My approach combines strategic thinking, user-centered design, and business strategy to create impactful solutions.

Key strengths

  • Strategic Design Leadership: Partnering with C-suite executives to craft visionary product strategies and actionable roadmaps that deliver measurable business impact.

  • User-Centric Innovation: Translating complex user needs into elegant, scalable solutions that drive engagement and satisfaction.

  • Cross-Functional Collaboration: Breaking down silos between teams to foster an environment where diverse perspectives lead to groundbreaking solutions.

  • Mentorship and Team Development: Cultivating high-performing design teams and implementing robust mentorship frameworks to accelerate talent growth.

  • Inclusive Design Champion: Embedding inclusivity into the design process to expand product reach and enhance user satisfaction across broader demographics.

  • Systems Thinking: Architecting cohesive design systems that enhance product consistency and development efficiency.

Product impact

My work has consistently resulted in:

  • Significant improvements in user adoption rates, retention, and overall product satisfaction

  • Streamlined development processes and increased operational efficiencies

  • Products that meet immediate user needs and anticipate future market trends

Serving as a player coach

I lead design and product teams with a focus on nurturing talent and fostering a productive environment. My collaborative and communicative style builds robust relationships with all stakeholders. I'm action-oriented, lean towards a lean UX approach, and help drive decision-making. My methods range from deep research to testing live prototypes, adapting to business and team needs. Drawing from my entrepreneurial experience, I utilize resources efficiently to maintain momentum and deliver results.

Design philosophy

Exceptional products arise from the seamless integration of user-centered design principles, cutting-edge technology, and sound business strategy. This holistic approach enables me to position companies as industry leaders, driving innovation and creating measurable value.

Giving back to the community

Mentoring is a core part of my professional ethos. I've been fortunate to learn from many selfless mentors throughout my career, and I'm passionate about paying it forward:

Facebook

Mentoring and successfully up-leveling designers & interns.

ADPList

Guiding product designers towards their personal and career goals over several years.

Virgina Tech

Guest speaking for design students and presenting on UX Design at Women in Tech events.