Block.One · 2019
Block.One — B1 Design
Identity, Design System & Product Design
- Duration
- 18 months
- Role
- Head of Product Design
- Team
- Product Designers, Engineers, Brand Strategists
- Tags
- Product Design, Design Systems, Blockchain, EOSIO, Brand Identity
Design leadership across the Block.One product ecosystem, spanning brand identity, design systems, and product experiences built on the EOSIO blockchain. Architected the Epidote design system of 40+ production components that unified Voice and Bullish Exchange, with Voice launching on iOS, Android, and Web in 2020.
Overview
Block.One was the company behind the EOSIO blockchain protocol — one of the most advanced public blockchains built for speed, scale, and developer accessibility. As Head of Product Design, I led design across B1's growing product ecosystem, from brand identity to design systems to the flagship social and financial products.
The Epidote Design System
One of my most significant contributions at B1 was architecting and leading Epidote — the internal design system built to unify product experiences across Voice and Bullish Exchange. It established a shared visual language: color tokens, typography scales, iconography, and interactive component patterns that scaled across web, mobile, and blockchain-native interfaces.
Outcome
The Epidote system shipped 40+ components to production and was a force multiplier, enabling rapid iteration without sacrificing consistency. Voice launched on iOS, Android, and Web in 2020.