John MacMenamin

Head of Design Systems · in partnership with OpenAI

• {{TODO: John — 3-4 bullets for the Zeta Global role}}

Gen AI character and voice platform · Microsoft and Nvidia partners

• Designed 30 product features including Multi-Agent Chat, AI Fine-Tuning, and Narrative Graph.
• Led design and development collaboration with the Microsoft team for an AI-driven app/game at GDC24.
• Established and recruited three design pillars: Product Design, UX Research, and Design Systems.
• Delivered a UXR program handbook saving 39% in testing costs while improving CSAT by 23%.

Family of Apps: Facebook, Instagram, WhatsApp, Workplace

• Drove the V2 design system to 80% adoption, saving 1.73 million lines of code.
• Led the 0-to-1 "Lightweight Groups" concept that was picked up and became Meta Threads.
• Led the Messenger-to-Facebook-Web reintroduction, boosting revenue per visitor by 1.9% across 3.5B users.
• Coordinated on the Architects Counsel to align cross-functional roadmaps; accelerated delivery from 6 to 2 months.
• Won the Facebook Design rebrand and deployed the new identity at the Facebook Design Summit.

pegasusdesignsystem.com

• Created the #1 trending Figma design system (a FigPick by the Figma core team), used by 80K+ people.
• Honed an 80%-rule system serving diverse global users; scaled to the LowFlow wireframe library with four releases in a year.
• Led Friends of Figma meetups in Kyiv and Sri Lanka on multi-brand design systems.

EOSIO blockchain ecosystem · Bullish exchange and the Voice social platform

• Fifth employee; helped scale global recruiting from 5 to 400, partnering with HR, the CTO, and the CEO.
• Built a coded component design system and established an Innovation Lab that guided Voice and Bullish from gated testing to scaled launches.
• Led PM/UX strategy for the 200M ARR Bullish.com trading experience with teams in Hong Kong and Singapore.
• Raised the design system Lighthouse accessibility score from 13% to 100% (WCAG 2.1).
• Delivered 4 products and 2 site redesigns across 3 concurrent work streams.

FinTech investments and healthcare (VALIC)

• Created a 30-component React design system on atomic principles, reducing the engineering roadmap by 27%.
• Lifted completion rate 23% with a platform suggesting specific local availability.
• Reached WCAG 2.1 compliance across multiple properties, driving a 9% traffic increase.

B2B demand generation platform

• Designed a signup application that increased customer onboarding by over 80%.
• Reduced sales legal redlines by 80% with an internal sales app launched in three months.
• Spearheaded an internal product agency saving 27% over outside agencies.

Logistics and recycling

• Designed 36 machine-learning modules, increasing new-user signups by 52%.
• Unified five apps into one customer-service portal, cutting search time from 20 seconds to 1.
• Managed and optimized WM.com (2M page impressions per month) and 500+ domains.

Creative design agency

• Delivered brand identity, product design, and conversion work for clients including 3M, Nida-Core, and LexisNexis.